by Brittany High
Unwrap Your Voice is a marketing campaign for Ricola brand cough drops geared towards musicians with sore throats. German advertising agency Jung von Matt is responsible for the packaging design. Each throat lozenge is wrapped up in paper printed with a different styles singers like the rocker, pop star, rapper, punk rocker, and opera singer. I’ve never been a fan of cough drops (they look like candy but do NOT taste like candy), but I’d be willing to give these things a shot. What can I say? I’m a sucker for solid marketing! That, or a bargain. One time I bought a sweater with one sleeve significantly longer than the other just because it was 40% off. It wasn’t even my size!