The iFlask is a container to hold your hooch. The thing carries 5 oz of your favorite hooch. Or 5 oz of whatever hooch you can afford. Which in my case, is pretty limited to the cheapest stuff money can buy. The iFlask is suuuper incognito because it resembles an iPhone. Yeah, because no one is going to question when you put your phone to your lips and start getting sloppy. It’s foolproof!