Too Cool For A Bicycle Helmet? Use An Airbag Instead

At first glance Hövding looks like one of those ridiculous design projects that’s impractical for anyone whose goal is to go through the day NOT looking like a complete tool. But it’s actually not an absurd fashion statement—it’s an airbag for cyclists. The Hövding hids inside of a collar until you need it, which means not only does it save you from cracking your head open, it saves you from a fate even scarier: helmet hair. It contains sensors that can tell when you’re about to crash and send a signal to a helium gas inflator which only takes fraction of second to inflate. Source