A word can convey meaning, but it will never get an idea across with as much impact as a picture. But designer and creative director Ji Lee turns words into pictures, making them convey meaning in a way that could be understood instantly and universally. The book Word As Image contains nearly 100 different words designed to look like their definition. Lee invites others to create their own and share them at WordAsImage.com. The only rule is that the graphic must only contain elements of letters without any additional shapes.